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Nonprofit Jenni Show

The Nonprofit Jenni Show explores nonprofit management, marketing, and development topics. Host Jenni Hargrove invites professionals from a wide variety of cause areas to weigh in with their experiences. Each episode also includes an Anonymous Q&A segment where Jenni answers controversial questions submitted by nonprofit staff and board members.

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  2. 235. Increase New Donor Retention + Prove Your Nonprofit’s Impact + Create a Theory of Change

235. Increase New Donor Retention + Prove Your Nonprofit’s Impact + Create a Theory of Change

Feb 19, 2024

This week, Little Green Light shares research-proven best practices for improving donor retention rates when your nonprofit receives gifts from first-time donors. Next, we chat with Lauren Buitta, founder and CEO of Girl Security, about how nonprofits can demonstrate measurable impact to stakeholders (including funders), even if your program’s ultimate goal will only be achieved in the long-term, or if your nonprofit is just starting out. Finally, we take a Rewind back to an interview with Paul Collier, founder of CoEffect, about how your nonprofit can develop its theory of change.

In this episode, we mention a few resources you may want to check out!

— Download Little Green Light’s Guide to Acknowledging Gifts: www.littlegreenlight.com/jenni

— Check out Girl Security: girlsecurity.org

— Check out CoEffect: coeffect.co

— Get my once-per-week email newsletter: nonprofitjenni.com/subscribe

 

Produced by Ben Hill Sound

Music by Emily Summers


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