Aug 19, 2019
It’s easy to overthink the process of copywriting and feel a lot of pressure to write the perfect appeal, but copywriting is like any other skill which just takes patience and practice. In the last episode of Season 4, we chat with a seasoned copywriter who faces the challenging task of writing uplifting stories for a...
Aug 12, 2019
If you work for a nonprofit which has offices all over the country or world, you may have noticed some tension between the headquarters and its affiliate offices, or even between affiliate offices themselves when “turf wars” arise. This week’s episode addresses the natural tension between such offices to compare...
Aug 5, 2019
“Grassroots marketing” refers to any type of free or inexpensive marketing tactic. So many nonprofit professionals have become obsessed with learning about the newest SEO algorithms and digital marketing tools that it may be helpful to be reminded that some situations really require face-to-face relationships. In...