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Nonprofit Jenni Show

The Nonprofit Jenni Show explores nonprofit management, marketing, and development topics. Host Jenni Hargrove invites professionals from a wide variety of cause areas to weigh in with their experiences. Each episode also includes an Anonymous Q&A segment where Jenni answers controversial questions submitted by nonprofit staff and board members.

Aug 5, 2019

Grassroots marketing” refers to any type of free or inexpensive marketing tactic. So many nonprofit professionals have become obsessed with learning about the newest SEO algorithms and digital marketing tools that it may be helpful to be reminded that some situations really require face-to-face relationships. In this episode, get inspired by examples of nonprofit grassroots marketing campaigns which have been successful in attracting new clients, donors, and volunteers. Here are just a few of the stories you’ll hear about movements fueled by grassroots marketing:

  1. A small community festival in Sandy Springs, Georgia capitalizes on political and social trends
  2. The “Wear Red for Women” campaign hosted by the American Heart Association in Atlanta involves competing media outlets and public figures
  3. The YWCA in Middle Tennessee discreetly helps women who may be in violent relationships
  4. A small nonprofit in West Nashville convinces volunteers to pick up trash outdoors in triple digit temperatures

Our guests this episode include:
--Megan McInnis from Doing Good
--TJ Fletcher from West Nashville Dream Center

Nonprofit Jenni provides consulting services and coaching calls for nonprofits and social impact organizations seeking guidance in the areas of Marketing, Fundraising, Growth, and Starting Up. Visit to learn more.

All information in the Nonprofit Jenni Show is very general in nature, and may not apply to your specific nonprofit organization. Please direct clarifying questions to Nonprofit Jenni by visiting

Produced by Wayfare Recording Co. 
Music by Emily Summers.

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