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Nonprofit Jenni Show

The Nonprofit Jenni Show explores nonprofit management, marketing, and development topics. Host Jenni Hargrove invites professionals from a wide variety of cause areas to weigh in with their experiences. Each episode also includes an Anonymous Q&A segment where Jenni answers controversial questions submitted by nonprofit staff and board members.

Jun 19, 2020

Nonprofit storytelling is hard… And it gets even harder when unexpected crises come up in the world, such as the COVID-19 pandemic and heartbreaking cases of racial injustice. This week, we’re getting advice from some storytelling experts so you can keep inspiring your donors, volunteers, and other supporters in the midst of crisis. We also talk about Jenni’s new Awareness Kits to help your nonprofit educate the community about COVID-19 and Racial Injustice. Get a free version of each kit at

Our first guest is Dan Reed, CEO of SEED Fundraisers. He offers tips for nonprofit leaders and fundraisers to keep soliciting donations, especially if you feel like it’s inappropriate for you to do so right now. For example, you may feel like it’s insensitive to ask for donations if your nonprofit isn’t directly contributing toward COVID-19 relief or advocacy efforts against police brutality. Dan mentions one of SEED Fundraisers’ most relevant resources right now: the “Scaling Through Crisis” Huddle which you can find at

We also chat with Kyle Matthews, Executive Director of Beat NB. Kyle’s team has to be sensitive with their storytelling at all times because the families they serve are all going through a crisis as their child struggles with neuroblastoma. He also shares how the COVID-19 pandemic has impacted their storytelling.

Our guests this week include:
--Dan Reed from SEED Fundraisers
--Kyle Matthews from Beat NB

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Music by Emily Summers.

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