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Nonprofit Jenni Show

The Nonprofit Jenni Show explores nonprofit management, marketing, and development topics. Host Jenni Hargrove invites professionals from a wide variety of cause areas to weigh in with their experiences. Each episode also includes an Anonymous Q&A segment where Jenni answers controversial questions submitted by nonprofit staff and board members.

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  2. 267. Four Ways to Prep for Year-End Appeals + How (and Why) to Conduct Market Research to Grow Your Nonprofit

267. Four Ways to Prep for Year-End Appeals + How (and Why) to Conduct Market Research to Grow Your Nonprofit

Oct 7, 2024

This week, we continue our mini-series with Little Green Light about how your nonprofit can maximize the success of your year-end fundraising appeal with a list of 4 ways your team can prepare for year-end apples. Then my sister Michelle is coming back to the show to talk about why market research is so important for nonprofits, and 3 ways for your nonprofit to conduct market research on a small or even a non-existent budget.

In this episode, we mention a few resources you may want to check out!

— Find Little Green Light’s Free Resources: www.littlegreenlight.com/jenni

— Article about market research: blog.candid.org/post/market-research-for-nonprofits-made-easy-tips-to-maximize-impact

— Get my once-per-week email newsletter: nonprofitjenni.com/subscribe

 

Produced by Ben Hill Sound

Music by Emily Summers


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